During its Q2 2025 earnings call, Amazon CEO Andy Jassy revealed that Alexa+, the company’s AI-powered voice assistant, may soon integrate AI-generated advertisements during extended voice conversations. He commented, “as people are engaging in more multi-turn conversations… advertising could play a role to help people find discovery and drive revenue,” referencing internal Amazon findings.
(Source:The Verge)
Why the Shift to Advertising Matters
Alexa+ currently costs $19.99 per month for non-Prime users, with Prime members getting complimentary access. Amazon appears to view ads as a way to monetize multi-turn conversational sessions, especially given the service’s early usage data and revenue potential.
(Source: AP News Q2 earnings summary)
Early trials have shown that users don’t frequently encounter ads during traditional voice commands. Implementing AI-generated ads in natural conversation poses a challenge: balancing helpful discovery with user privacy and trust.
(Source: Ars Technica analysis)
What It Means for Alexa+ Users and Advertisers
- Personalized Product Discovery: Ads could be inserted organically during conversations, improving product discovery while maintaining conversational flow.
- Privacy Risks: Amazon must ensure ads and recommendations comply with privacy standards, especially given vocal interactions in personal environments.
- Service Evolution: Amazon is expected to introduce ad-free subscription tiers for users unwilling to accept conversational ads.
(Source: BestMediaInfo report)
